About Us
Across Africa, sport is full of energy — but passion alone can't build systems, secure sponsors, or grow a club. Many teams, athletes, and administrators are figuring it out as they go, often without the tools or support to go further.
That's where XP Sports comes in. We turn big dreams into smart plans — offering hands-on consultancy, easy-to-access online courses, and ready-made toolkits tailored for Africa's sports ecosystem. Whether you're managing a team, running a league, or just getting started, we help you move from hustle to structure — and from potential to progress.
What We Do
Whether you're managing a club, running a federation, planning a tournament, or just trying to level up — we've got the tools, ideas, and energy to help you grow.
Sports E-Learning Platform
There's limited access to relevant sports education that actually fits our reality. Our online platform helps you learn on your terms — with practical courses made for Africa's football scene.
Strategic Sports Consultancy
Many sports organizations are driven by passion but lack clear structure, strategy, or commercial focus. We help you put the right systems in place — with hands-on support in planning, governance, sponsorships, events, and everything in between.
Commercial Partnerships & Sponsorships
Brands want in, but clubs don't know how to pitch — and many partnerships end up one-sided. We bridge the gap. We help both sides create deals that work — for fans, for brands, and for the game.
Digital Media & Content Strategy
Your brand is great — but no one knows your story. We build content strategies that get you seen, heard, and followed — with visual storytelling, live streaming, and fan-first engagement.
Events & Matchday Activations
Great ideas flop without proper execution. From tournaments to PR stunts — we help you plan, coordinate, and deliver events that wow fans and leave a mark.
Templates & Toolkits Library
You know what needs to be done — but don't have the tools. We've created editable, plug-and-play templates and toolkits that help you move from idea to execution, fast.
Our Partners


Latest Insights

Five Reasons A Lot of Women's Clubs Do Not Attract Sponsorship
Women's football is the fastest-growing sport globally, but most Kenyan women's clubs still struggle to find sponsors for basic equipment.
October 9, 2025
Read More
Before You Sign That Deal: 6 Mistakes Every Footballer Must Avoid
Many players in Kenya sign contracts they barely understand. This blog breaks down six red flags that can destroy your career if ignored and shows how to protect yourself.
September 19, 2025
Read More
4 Deadly Mistakes Kenyan Clubs Make With Tickets – And How To Fix Them
Most clubs lose 60–70% of potential ticket revenue by treating tickets like an afterthought instead of a strategic business. Here’s exactly what’s going wrong and how to fix it.
September 7, 2025
Read More